One Size DOESN’T fit ALL


Key Text: Luke 4:18

“The Spirit of the Lord is upon me, because He has anointed me to preach the gospel to the poor; He has sent me to heal the brokenhearted, to proclaim liberty to the captives and recovery of sight to the blind, to set at liberty those who are oppressed.

Many business owners spend huge amounts on marketing their products to everyone and are then shocked at the daunting low results that their marketing efforts produce. Many believe that EVERYONE is a potential customer for their product or service and therefore EVERYONE is included in their target market- This is a total misconception!

Jesus knew whom He was sent to. He understood perfectly the power of target marketing and with that, He got outstanding result. He was constantly found amongst the poor and the oppressed of the society. He was busy healing the sick, raising the dead, casting out demons, feeding the crowd: He was crystal clear about his target. Once in a while He got people like Nicodemus the Pharisee and Zacchaeus the tax collector, but these are just the rippling effect of the efficiency of his ministry.

Paul the apostle says in Ephesians 3:1 “I Paul, am a prisoner of Christ for YOU GENTILES”- He knew his audience clearly.

The moment you make a product for everyone – You’ve succeeded in making a “MESS”.

Who are your customers? Where do they live? Where do they shop? What is their income level? What is their age bracket? What is their buying pattern? What is their educational level? And more! The clearer you become, the more the likelihood of your success in meeting them and addressing their needs.

There is no successful “one-size fits-all” ministry; churches appeal to different audiences as well. Not because they intend to seclude others from coming, but because there is a unique language and a unique style that delivers the unique message that God intends for them to hear.

Rethink your products and services over to really narrow down the audience that will benefit the most from it and then go after them.

If you do not clearly identify your targets before pulling the trigger, you will waste your bullets.

Prayer: Sweet Holy Spirit, open my mind to understand and see those you have sent me to. Help me Lord not to miss my place of assignment in Jesus name.

You will prosper

Gbenga Solademi

Twitter: @gbengasolademi

Facebook: www.facebook.com/gbenga.solademi

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